Monday, September 19, 2011

Why Interior Designers Need to Know About QR Codes

Beryn Hammil Designs' QR Code


Attention Interior Designers: If you haven’t already, you MUST start using a QR code reader app on your smartphone! Don’t know what a QR Code is?  Don’t know why you need to know how to use it?

ANOTHER TECHNOLOGY TO LEARN? OH NO!
Let me give you one really good reason why you want to know about QR codes; because they’re appearing everywhere! Case in point – this month’s Elle Décor magazine had no less than 14 ads that included a QR code in the corner. Why? So you can find out more about the advertiser’s product or service than what that printed page can hold in its limited size.

HOW DO YOU LEARN MORE?
There’s lots of information here in Design Tech Tonics to tell you what QR codes are, how to use them, and apps to download so you can read them. You’ll also learn about ways to incorporate this amazing technology into your business plans. It soooo easy. And if you don’t, soon you’ll be left in the dust. Below are the links that will take you to each article.

HOW MY DESIGN FIRM IS USING QR CODE TECHNOLOGY
My interior design firm, Beryn Hammil Designs, already has its own QR code (see the QR code above) and to make it easy on you, if you click HERE, you’ll see what the results are when people use their smartphone QR code reader app to link to it. Hint; it's a dedicated page that includes links to my company's web site, the services we offer, links to our portfolio page, video portfolio, blogs, social media links, and on and on. All from that little box with squiggles in it. Amazing!

LEARN ABOUT QR CODES ON DESIGN TECH TONICS:





And one article that I wrote for Technorati:


Here are just 4 of the ads shown in Elle Décor with QR codes in them (apologies to the other advertisers, space is limited). 






Please keep me posted as you venture forth in this new realm.



The information contained herein is for guideline purposes only, is not intended as an endorsement of any product, and is no guarantee of the results.


Copyright © The B. Hammil Company 2011


4 comments:

  1. I was always confused by these codes. I understand they are a plethora of information but why not just use a www.address.com that will lead you to the same info?

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  2. Good question, Donna, and one that was asked by friends at lunch today.

    It's easier for people to just capture the code and automatically be taken to a web site than to have to remember a URL until you get to a computer or to type one into a smartphone's keyboard.

    There are a lot of other applications than just ads, and if you read the articles linked above, you'll learn what some of them are.

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  3. QR Codes will go mainstream and be accessible to all. I have seen lifestyle and design magazines offer QR codes for readers.

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  4. Thanks for sharing this information.

    ReplyDelete

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